A Good Mix

Summary: In the communications industry, there are many different theories and practices one can cling onto. There are those who went through vigorous and not-so-vigorous colleges and universities to attain a degree. Others received formal training while on the job. And others still may have just fallen into the trade simply because what they were previously doing translated well.

We have been in several discussions about the difference between academia and professional people in the marketing and advertising world.