A Good Reason To Feel Blue

Summary: Flash mobs, no matter how fast they spread, cannot hold a mushroom to Smurfing. Yet this crowd does not meet to dance, but rather “imsmurfonate” with bodies painted a melancholy blue and heads topped in white Smurfies (beanies). Annually they gather to chat in the Smurf (language), but this time Sony Smurf is leading the cult. Taking advantage of a bizarre and colorful charade that happens every June 25 (in honor of the creator’s birthday), Sony is eager to connect the Smurf marketing dollars with this timely tie-in.