Ads Can ‘Seduce’ the Brain?

Summary: It continues to mystify why researchers and physicians give so much power to advertising, and so little power to the consumer. According to a report that will be published — yes, published — in the Journal of Neuroscience, Psychology and Economics (thankfully only the online edition), a researcher from UCLA concludes that based on his research advertisers wish more to seduce than to persuade when communicating with consumers.