Agencies’ Changing Role in Advertising

Summary: Each day some business professional or business journalist remarks how online and digital advertising is changing the way we do business, and the way businesses advertise. Each time, they try to get the attention of the industry by remarking not how business-as-usual will change, but how “traditional advertising is dead.” Easy, tiger.

Agencies’ Changing Role in Advertising

Summary: Each day some business professional or business journalist remarks how online and digital advertising is changing the way we do business, and the way businesses advertise. Each time, they try to get the attention of the industry by remarking not how business-as-usual will change, but how “traditional advertising is dead.” Easy, tiger.


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