An Advertising Campaign in a Creative State

Summary: With hopes of being the answer to what you did on your summer vacation, Pennsylvania is campaigning in a creative state of mind. By connecting with Foursquare, the social location network app offers 100 insider tips to entice travelers to the state’s hot spots.

The campaign, “The Fantastic Roundtrip-a-Matic,” is aimed at young travelers and provides an additional reason to travel, according to Steve Red, president and CCO at Red Tettemer, the tourism board’s agency.

An Advertising Campaign in a Creative State

Summary: With hopes of being the answer to what you did on your summer vacation, Pennsylvania is campaigning in a creative state of mind. By connecting with Foursquare, the social location network app offers 100 insider tips to entice travelers to the state’s hot spots.

The campaign, “The Fantastic Roundtrip-a-Matic,” is aimed at young travelers and provides an additional reason to travel, according to Steve Red, president and CCO at Red Tettemer, the tourism board’s agency.


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