AOL Launches Mandatory.com, a Site for Guys

Summary: In a fragmented world, the one who captures a niche audience will be successful. From segmenting a market according to industry to demographics, businesses must figure out what their key audience is going to be in order to fully satisfy certain needs and wants.

So, AOL is at it again to capture the male demographic. It has been announced that AOL has launched Mandatory.com, a site catered to the men in the world. Unlike its last effort of Asylum.com, AOL’s team believes that Mandatory.com will survive and provide sought-after content. It has been built “from the ground up for brand advertisers,” said the General Manager of AOL.com. It looks like that AOL might be successful this time.