Beauty Brands Attracting More Millennial Women

Summary: The Millennial generation is a fascinating group of people. Not only are the early and late segments of the group different, but the diversity and complexity the group shares is one of the few common characteristics. Aside from the digital upbringing, obviously.

When we look deeper into this generation, which is currently reaching maturity, there are very interesting findings that brands and advertisers can take to heart. For example, Millennial men do not enjoy hyper-masculine advertising.