But What About The Children?!

Summary: Legislation is rapidly approaching that will have huge effects on the advertising industry. Advocates for consumers and children have been pushing for legislation that bans advertisers and marketers from directing their activities toward minors. The advocates say that the marketing involved is being deceptive by not fully disclosing the nutritional aspects and attempting to persuade a public that is unable to gather information on their own. The food industry, attempting to heed the call, announced its own advertising regulations, hoping to appease the other side. The FTC has come out and said that “childhood advertising is wrong.” The Campaign for a Commercial-Free Childhood has been increasing their volume in Washington.