Can A Print Ad Really Deliver A Test Drive?

Summary: Is it possible to show a car shopper what driving your vehicle is really all about? Can you put her behind the wheel and on the road? How about delivering a test drive within the confines of a print ad? Volkswagen, Apt, and Mobiento think so. And they have the print ad–and iPhone app–to prove it. Using Augmented Reality, the shopper/reader downloads an iPhone app and takes a test drive directly in (or over, as the case may be) print ads appearing in popular Norwegian magazines.