Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.
Entries Tagged 'Marketing' ↓
A Modest Proposal: Agency-Supported Ad Schools
May 14th, 2012 — Advertising, Marketing, Promotions, Uncategorized
How Does Perspective Affect Advertising?
May 11th, 2012 — Advertising, Marketing, Promotions, Uncategorized
Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy
Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…
How Does Perspective Affect Advertising?
May 11th, 2012 — Advertising, Marketing, Promotions, Uncategorized
Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy
Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…