Don’t Stop Believing in Wieden + Kennedy

Summary: If you caught any football games Sunday, you saw Wieden + Kennedy’s newest spot and promotion for the Dodge Journey. If this latest cross-platform, interactive, wish-I-had-a-budget-like-that juggernaut fails in any way, it’s in making the contest to win one of three free Journey SUVs too easy. The contest started Saturday and should have lasted a week or two per car.