Don’t Touch That Dial: Creative Spots Signal Resurgence

Summary: There’s little buzz about radio online these days. With flashy YouTube videos and killer graphic executions, radio ads just don’t seem to “play” online.

This is interesting and comes in light of PricewaterhouseCoopers’ recent Global Entertainment & Media Outlook report that predicts terrestrial radio spending will rise in 2010, partially due to political campaigns and a resurgence in automotive spending.