EU’s Gender Directive Stirs Up YouTube Campaign

Summary: It only takes a silly government issue for a viral campaign to come to life.

The background: in March 2011, the European Court of Justice (ECJ) ruled in favor of a Belgian consumer group that was challenging the insuring practices of life and pension providers. The ruling meant that life and pension insurers will no longer be able to price policies in the EU based on gender. The ruling, known as the EU Gender Directive, goes into effect on December 21, 2012. The ruling affects life and pension insurers, as well as…