Everybody’s Doing ‘IT’

Summary: Some believe “it” is all in the packaging, as fittingly displayed in the sizzling-hot new Beckham underoos line for H&M(mmm). But “gawking at an Adonis hunk” is not what “it” is always about when planning such memorable campaigns because “it” is really about collaboration. Hennes & Mauritz stands for more than just H&M; it is also the name behind four other different store chains and brands they have developed over the years.