Eyes Can’t Lie

Summary: If we are in the Information Age and consumers are controlling the conversation, why is market research even needed? If these “conversation wizards” and “unmarketing gurus” declare that we must engage consumers instead of “selling” to them, can’t we trash the focus group and research departments? Talk about the savings!

No, we can’t do that. There is something within human nature that makes it incredibly difficult for us to say what we really want.