Famili(Guy)arity Hits The Spot

Summary: These days it’s easy for the senses to be jaded from the overstimulating bombardment of the social media. As a result, advertisers are challenged to capture the viewer’s “ad-tention.” Being, a New York agency, is one that knows how. Using (Seth MacFarlane’s) Family Guy cartoon characters as celebrity spokespeople, Being has caused fans to tune in to the recognizable sounds of family dog Brian and baby Stewie as they banter about the pronunciation of another “wh” word: “Wheat Thins.” The constant repetitiveness is brilliant.