Giant Helium Balloon

The Upfronts: The Death of TV?

Sat, 19 May 2012 07:09:38 +0000

Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

The Upfronts: The Death of TV? is a post from: Giant Helium Balloon

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Consumers: We’re the Same, But Different

Fri, 18 May 2012 09:07:41 +0000

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

Consumers: We’re the Same, But Different is a post from: Giant Helium Balloon

What Do Consumers Really Want? Summary: Determining the best way to connect to our consumers...
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Insert Straw, Watch for Pits: Brazil Shapes Up Juice

Wed, 16 May 2012 12:49:01 +0000

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult. Insert Straw, Watch for Pits: Brazil Shapes [...]

Insert Straw, Watch for Pits: Brazil Shapes Up Juice is a post from: Giant Helium Balloon

Of Milk and Muppets Summary: Cravendale, a milk company is the UK, has released...
Advertising’s Role in ‘The Conversation’ Summary: There is an international panel gathering in Berlin where...
An Age-Old Secret, Discovered Summary: Ms. Clairol hasn’t touched up every show on television....

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A Modest Proposal: Agency-Supported Ad Schools

Mon, 14 May 2012 16:19:32 +0000

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

A Modest Proposal: Agency-Supported Ad Schools is a post from: Giant Helium Balloon

Schools Lean On Advertising for Funding Summary: In this whirlwind of economic activity, the nation’s attention...
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How Does Perspective Affect Advertising?

Fri, 11 May 2012 21:28:13 +0000

Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy

Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…

How Does Perspective Affect Advertising? is a post from: Giant Helium Balloon

How Does Perspective Affect Advertising? Summary: “The consumer isn’t a moron; she’s your wife.” -David...
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How Does Perspective Affect Advertising?

Fri, 11 May 2012 21:28:13 +0000

Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy

How Does Perspective Affect Advertising? is a post from: Giant Helium Balloon

How Does Perspective Affect Advertising? Summary: “The consumer isn’t a moron; she’s your wife.” -David...
Ogilvy on Advertising Summary: “Promise, large promise, is the soul of an advertisement.”...
How to Write: Advice from David Ogilvy Summary: Not too long ago, we shared Kurt Vonnegut’s tips...

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If You Don’t Look Good, We Don’t Look Good

Thu, 10 May 2012 23:05:52 +0000

Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.

If You Don’t Look Good, We Don’t Look Good is a post from: Giant Helium Balloon

Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...
Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...
Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...

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AdMen and Athletes: Not So Different

Thu, 10 May 2012 01:03:37 +0000

Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete and the Adperson rarely seek comparison. Each can be a celebrity within their own circles, admired for their skills and their abilities.

AdMen and Athletes: Not So Different is a post from: Giant Helium Balloon

Advertising, Unemployment, and Future Opportunities Summary: One of the strongest and most rewarding skills gained...
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Bank of America Switches Up Its Agency Roster

Wed, 09 May 2012 02:59:06 +0000

Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is a big account for ad agencies. Bank of America Switches Up Its Agency Roster is [...]

Bank of America Switches Up Its Agency Roster is a post from: Giant Helium Balloon

Fifth Third Bank Relates Summary: Fifth Third Bank has just released the latest regional...
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The Avengers Smash Opening Weekend

Tue, 08 May 2012 04:55:41 +0000

Summary: Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s ‘The Avengers’ smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and Nick Fury began stirring anticipation for an Avengers initiative in 2008. The Avengers Smash Opening [...]

The Avengers Smash Opening Weekend is a post from: Giant Helium Balloon

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