For Carmichael Lynch, The Song Remains The Same

Summary: After nearly a year, I still look up from whatever I’m doing when Carmichael Lynch’s “Hockey Mom” spot for Subaru comes on. If you were around in the ’80s when The Pogues hit their peak with “If I Should Fall From Grace With God,” you probably understand the appeal. As an ad guy, it’s more than nostalgia for me, though. Carmichael Lynch is arguably more famous for spiritually connecting people with motorized transportation than any other agency.