Gap Sends Conflicting Messages This Holiday Season

Summary: Gap is at it once again, and I’m not talking about the company logo change problem. Brandweek and recently reported on a Gap campaign gone wrong. The company attempted to raise money for a charitable campaign by selling limited edition “made in USA” bags to help fight hunger (donating $5 to the nation’s lunch program for every bag sold), but it was discovered that the the bags were actually made in China, with tags to prove it.