Give It Up, Attack Ads

Summary: When it comes to advertising and politics, there seem to be only two schools of thought: Negative and Positive. Ideally, we would all love to see the end of the negative attack ad run by nearly all political platforms. Attack ads are hateful and excessive, but they’re also wildly successful. In fact, a candidate with a 1,000-ad advantage over a competitor would only see a 0.5% rise in their favor if they ran on a positive campaign strategy.

Even if you’re one of those people who groans when one of those dark, negative advertisements interrupts your broadcast…