Growth vs. Culture

Summary: Though the economy is growing, and consumers are looking to spend more, it is still tough out there for the agency world. We’ve seen some growth — thankfully more growth than last year — but the growth isn’t keeping up with the money being spent. Marketers and C-Suite executives are second-guessing agency relationships, especially the small ones.

Growth vs. Culture

Summary: Though the economy is growing, and consumers are looking to spend more, it is still tough out there for the agency world. We’ve seen some growth — thankfully more growth than last year — but the growth isn’t keeping up with the money being spent. Marketers and C-Suite executives are second-guessing agency relationships, especially the small ones.


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