Hardee’s Great Rebirth: Why Being Yourself is the Greatest Ad Ever

Summary: Embracing your client’s true self can be a great thing. After all, if you know the core value of your client’s product, you are well on your way to building a successful advertising and marketing plan. And with today’s flurry of rebranding campaigns, rebranding makes for an excellent opportunity for advertisers to actively help their clients discover the core of their value and build meaningful and lasting campaigns. Think it’s a crazy idea? Think again: just take a look at post-war Volkswagen.