How Insulated Are American Consumers?

Summary: The American economy has definitely seen better days. The Great Recession is stubbornly on its way out (hopefully) and consumer confidence has been on a roller-coaster ride, while those 8.2% of Americans who don’t have a job have to hear news stories about Corporate America sitting on billions of cash.

In the meantime, AdLand is commissioned to attract consumers to those businesses and organizations that can help them during these difficult times. Messages of stability, growth, and savings fill the airwaves. Messages of self-worth and empowerment become themes for creative departments. But what about responsibility, conservation, or being a part of something bigger?