Ikea’s Creative Thinks Outside the Litter Box

Summary: I do love outside-the-box thinking. In this case, though, it’s outside-the-litter-box thinking.

What if you let 100 cats loose in a furniture store overnight? The result provides an amazing advertisement that is generating huge amounts of publicity for Ikea.

“Happy Inside” is the name of the spot, and its behind-the-scenes footage has garnered more than 1.4 million YouTube views in three days.