Is ‘Truth’ Possible with Creatives?

Summary: In this consumer-driven society, we in advertising are pushed to perform under strenuous circumstances. We have to do a thorough job of researching audiences, creating messages for the audiences, with increasingly less time, less money, over more platforms.

Above all that, the consumers, the people we are charged with connecting with, demand transparency and truth.

No easy feat.

With all that being said, there are calls for more and more “truth in advertising.”