It’s Time to Embrace Content Management Systems

Summary: In an economy besieged by downsizing, many companies don’t have the luxury of employing someone on staff who knows enough about programming to keep their website up-to-date. They can hire a good company to design and develop the site, but when it comes to adding new content, they often have to go back to the developer.

Organizations that produce ads leading back to a website need to back those ads with a solid, current web presence; they also need to be in control of the content that appears on the site.