Kid Rock & Jim Beam Add Experiential to Partnership

Summary: Kid Rock has been the spokesperson for Jim Beam’s Red Stag brand for some time. Now, the pair are taking their relationship to another level.

This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. One can speculate why alcohol advertising is skyrocketing…