Lighten Up, North Dakota

Summary: The North Dakota Tourism center is in the middle of implementing a 10-ad, $1.8 million dollar advertising campaign to get more people to choose North Dakota as their vacation destination. The campaign has print ads in the visitor’s guide — pictures of people hiking, couples, and, of course, nightlife. Guess which one local North Dakotans flipped out about? Yes: the nightlife. Apparently there were so many negative comments about the nightlife ad (pictured above) that the ND Tourism director took it down. The ad, as you can see, has all of the people dressed moderately in a normal after-dinner setting.