‘Mall Hauls’ as Campaigns Don’t Carry Much Weight

Summary: Is neurotic social exhibitionism the next advertising frontier? As trends come and go, bloggers beware: You soon could become history. “Haul” vlogs (video logs) have became popular as girls record their recent mall purchases at home and post the videos on various social outlets. USA Today reported over 59,000 hauls have been added to YouTube, and $50 billion is expected to be spent on back-to-school goods.