Marketing Insights from the ‘Parable of the Sower’

Summary: In 1925, BBDO co-founder, Bruce Barton released, The Man Nobody Knows, a book that examined the personality traits and methods of Jesus that enabled his teachings to grow into one of the world’s great religions. Showing how these traits and methods — patience, the ability to recognize hidden capacities in others, sensing an objection and meeting it before it is advanced, etc. — are key to success in the modern business world, he proclaimed Jesus: “the founder of modern business.” Barton also explained that the parables are “the most powerful advertisements of all time.”