Marketing Your Business on Facebook

Summary: You’ve already started your very own blog. The next step of your business’ social media strategy should be to customize your Facebook page.

Creating a “Fan” or “Business” page is fairly straightforward. You merely click the link at the bottom of the left column of any other business page that reads “Create a Page for My Business.” This will get you started with the basic tabs available: the Wall, Info, Photos, and Video. Now the fun begins.

To start, create an appropriate-sized image for the left column. Facebook does limit the size, and 200 by 600 is the largest one I’ve seen. You can set which page is the default landing page by clicking “Edit Page.” Then choose your default page under “Manage Permissions.”