Measuring Popularity

Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our brands and clients to be loved and adorned by raving, consuming fans.

But how is popularity defined? Andrew Carson wrote a very insightful article about social media and sociometry (the study of popularity) and we are going to focus on the latter. As it turns out, pinpointing a definition for popularity is more challenging than we think. So, allow us to get our geek on and set a couple of definitions.

Measuring Popularity

Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our brands and clients to be loved and adorned by raving, consuming fans.

But how is popularity defined? Andrew Carson wrote a very insightful article about social media and sociometry (the study of popularity) and we are going to focus on the latter. As it turns out, pinpointing a definition for popularity is more challenging than we think. So, allow us to get our geek on and set a couple of definitions.


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