Millennials: Valuable, or ‘Lost’?

Summary: In our society there are two groups going back and forth about how important this Millennial generation truly is. As members of this generation, we would like to put ourselves in the “valuable” corner, but there are valid claims out there that show differently.

In AdLand, professionals continue to have “shiny object syndrome,” where people drop everything for the latest and greatest thing, therefore calling the previous activities or tools dead or obsolete.

Radio. Television. Newspapers.

AdLand loves Millennials because they are the first generation to actually grow up with these tech tools. This generation is home to the first “digital natives.” So every time mobile or social media usage goes up, and TV slightly decreases, our advertising colleagues are chomping at the bit to throw TV…