Money in Advertising: TV is Still Killin’ It

Summary: If TV advertising was killed by the social web, as we have heard many of our thought leaders report, the media buyers in the industry didn’t get the message. There are some preliminary numbers from 2011 and it seems that not only is TV alive and well, it is still the winning medium. And its victory is unquestionable. Investopedia gathered data about the different mediums and ranked each one, noting significant changes.