Must Creativity Kowtow to Big Data?

Summary: Hello Big Data, we meet again.

The marketing and advertising community is still all a-buzz over the leaps and bounds big data has taken over the past couple of years. Retailers, marketers, and designers have so much data, they don’t know where to start and what to do with it. All the while, there are those whom are adamantly against using such Big Data, and relying on the skill of their creative teams.