My Goodness, My Guinness!

Summary: Guinness gets love from beer lovers and Irish men and women alike. It has been around forever. Guinness has done a fantastic job making sure it appeals to both audiences. The beer creates a story; it creates an experience that the beer drinker and the Irish can relate to. People love good beer, and people love to be a part of an identity. Guinness does both.

Recently Guinness, with the help of London’s AMV BBDO, created a new ad called “the Clock.” It is part of its “Made of More” campaign. The advertisement is set in a small town where the clock shows how it can make slow moments go by quickly, how it can turn back time to make sure wrongs can be made right, and how the clock can make good moments last. The ad then relates how Guinness is similar to the clock.