Need to Network? Bring the Booze

Summary: AdLand is quite familiar with the “martini lunch,” taking the account team or a client out to eat for more drinks and chit-chat than food and business. Those were done mostly because advertising is (or at least was more back then) a relationship business than a creative business.

Many people in AdLand are creative. But it’s the people you like who you gave the business. It’s that simple.

And now, research proves that those martini lunches had something going for them.

A study at the University of Pittsburgh reviewed groups consuming moderate amounts of alcohol. The findings showed that not only did consuming moderate amounts of alcohol…