Netflix Flows With the Current Stream

Summary: When Netflix was introduced in the late ’90s and allowed for one to order as many (ahem) VHS movies at the amazing fixed rate of $8.99 with no late fees ever, it sounded to good to be true.

It was.

Due to supply and demand, the initial batch you received was not always your first choice. Turnaround time and Blockbuster Video’s shift to digital offerings plus massive selection factor didn’t help either. With other options like HBO, Showtime, and Pay Per View, customers were swayed and satisfied an instant Pavlovian click of a button.