New Movement in Anti-Obesity Advertising

Summary: Obesity is getting worldwide attention. It only makes sense, then, that the emphasis of advocacy will fall on the shoulders of AdLand.

Organizations worldwide are ramping up campaigns and initiatives to face the obesity problem. One of these campaigns is the Change4Life initiative, a campaign being launched this week by the National Health Service of the UK. The campaign comes with its own website, social media elements, recipes, tips…