Now Forget Everything We Ever Said

Summary: A couple years ago, Buick decided to shift gears and rebrand their cars to be sportier and market them to a younger demographic. Currently, they’re running a flashy set of ads for its Regal Turbo CXL model. The ads acknowledge that “turbo” hasn’t exactly been the story of Buick in the past; however, eventually we will get used to hearing them together. Buick, believing in the power of advertising, is trying to manufacture a completely different perception about its cars. However, the power of advertising doesn’t come from being seen or heard, it comes from being believed. Yet the story most people believe about Buick is a different one.