Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.
If You Don’t Look Good, We Don’t Look Good
May 10th, 2012 — Advertising, Marketing, Promotions, Uncategorized
AdMen and Athletes: Not So Different
May 9th, 2012 — Advertising, Marketing, Promotions, Uncategorized
Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete and the Adperson rarely seek comparison. Each can be a celebrity within their own circles, admired for their skills and their abilities.
Bank of America Switches Up Its Agency Roster
May 8th, 2012 — Advertising, Marketing, Promotions, Uncategorized
Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is a big account for ad agencies.