Pepsi Sends New Message to Coke Drinkers

Summary: Want to get more out of your summer? Ditch Coke and grab a Pepsi. In its “Summer Time is Pepsi Time” campaign, Pepsi wants normal Coke drinkers to take a break from the usual and normal and try a Pepsi. The result? More fun, excitement, and an overall better time. But Pepsi isn’t using just anybody; they decided to highlight this notion by using two Coke icons, the polar bears and Santa Claus. I think this is an interesting campaign for the sole fact that Pepsi is not telling Coke drinkers to totally switch over.