Pom Not-So-Wonderful Advertising Deemed Misleading

Summary: AdLand has to be ever careful with its creative. It seems that if a consumer has a poor experience, or if the FTC wants to feel relevant, the litigation goes after the Ad world.

And health food gets no pass.

Pom Wonderful, the pomegranate juice that has taken grocery stores and refrigerators by storm, was issued a cease-and-desist order from an administrative judge recently. The judge decreed that some of Pom Wonderful’s health benefit claims of fighting impotence and reducing the risks of heart disease and prostate cancer were insufficient.