Rush Limbaugh’s Innovative Ad Model

Summary: Love him or hate him, Rush Limbaugh, who “reaches an unparalleled audience of nearly 20 million in an average week” and who has a “$50 million a year paycheck” from Clear Channel, is a force to be reckoned with. Last Friday on his radio show, in response to a phone call from an ad-man thanking him for being “a driver of this economy,” Limbaugh briefly discussed the business model behind the success of his program.