Senate Sounds Off, Silences TV Spots

Summary: The U.S. Senate acted in unison to pass the Commercial Advertisement Loudness Mitigation Act, or CALM, an act that requires stations to mitigate the sound level that some advertisers use to blast across your living room set. Under the act, the commercials will have to air at programming volume levels.

We’ve all experienced those moments between TV shows — or in the midst of them — when sound levels rise so much that normal conversation becomes impossible without adjusting the volume. According to sponsors, the bill will cut out a problem that has been annoying to many viewers.