Should Product Placement Be Regulated?

Summary: In a cluttered world, advertisers and brands must continue trying to find the best way to get in front of their audiences. Product placement, the latest way to reach large audiences, has been successfully used and abused. We have all heard how American Idol went from a talent show to a Ford commercial, and as more information comes out about the newest Bond film, the less it sounds like an Ian Fleming character and more like a Heineken film. But never have there been scientific studies that have suggested a ban on certain product placements in movies. AdLand does a decent job with self-regulation.