Small Agencies: Only Good For the One-Night Stand

Summary: But the big agencies? Your DDBs, McCanns and such? Those are the kind of names you can bring home to mom dad. Those names carry. And so the small agency gets the fun but the big agency gets the ring.

At least so it seems. Andrew McMains wrote an article on Adweek that spoke about this very topic. Small agencies have trouble creating the “deep” relationships that big agencies seem to be able to develop. The examples are many. First, 72andSunny and HP are parting ways because of CEO and CMO departures from the company.