SoBe Sets a New Challenge: ‘Try Everything’

Summary: SoBe Lifewater wants you to “try everything” in a new campaign designed to tempt you to sample their line. The goal is for you to indulge in many unusual experiences and connect with a SoBe flavor. As an extension to their current multimedia campaign, a visit to SoBe’s Try Everything site takes the customer to an arcade of up to 12 advergames with more to come. Each challenge is inspired by a SoBe flavor — and a bit of frat-house humor.