Study Proves: Emotions Push Products

Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. This, of course, is not a new strain of thinking, but it did provide even more evidence for the idea that people aren’t sure why they are making decisions, and that emotions play a big part.

Another study came out driving the point home.

Study Proves: Emotions Push Products

Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. This, of course, is not a new strain of thinking, but it did provide even more evidence for the idea that people aren’t sure why they are making decisions, and that emotions play a big part.

Another study came out driving the point home.


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