Successful Grassroots Advertising In Its Most Simplistic Form

Summary: With all the technology available to advertisers these days, the only media worth investing in is the one that works. It is a concept that agencies and their clients learn right away if they are to succeed, but this ideology works on all levels. This week’s article was inspired by events far “Beyond Madison Avenue” in Eastern Long Island, where a family took to a grassroots campaign to find their missing puppy. What was to follow would be considered a success in any circle in the creative world.

It started with a simple question, “Did they ever find that dog?” I saw the posters a few weeks ago in my parents’ neighborhood while visiting them, and as I was driving, a poster on a telephone pole caught my eye.